Overly technical language in science articles doesn't just muddy the waters for non-experts—it can alienate readers, potentially shutting them out from scientific discussion and knowledge. That's the conclusion of a study published in the Journal of Language and Social Psychology, and it applies to general-interest articles just as much as to scientific papers.
"When we have a hard time conceptualizing information, we become really scared of it," says lead author Hillary Shulman, a communication researcher. Scientists can create "unnecessary barriers" with words, she says. The study involved 650 members of the general public who read paragraphs on three cutting-edge topics: self-driving cars, robotic surgery and 3D bio-printing. The members are divided into two groups: for the experimental group, the paragraphs were loaded with jargon terms (行业术语), such as "remote ergonomic console"; for the control group, the paragraphs were written with words that are familiar to most readers, such as "separate control panel".
After reading the passages, the study participants rated their experience in a series of questionnaires. Those who read jargon-filled paragraphs were more likely to say that they had difficulty understanding the language and the information. They were also significantly more likely to say that they weren't good at science, and less likely to say that they would seek out information on the topic in the future. Some of the participants who read the jargon- heavy text received links to definitions of technical terms, but that didn't reduce their frustrations or enhance their feelings of understanding.
Scientists can learn to cut back on their use of technical language when talking to people who are not researchers, says Ayelet Baram-Tsabari, a science-communication researcher. She co-authored a January study showing that scientists with media training can write articles that are just as engaging as pieces written by professional journalists. "Avoiding jargon is a fundamental part of that, but it's not the whole story," she says. To really connect with the public, she recommends that scientists tell a story that's relevant to the audience. Members of the public aren't the only ones who can be turned off by jargon, Shulman says. Students can be, too. "I teach a class with 400 undergrads," she says. "When you're training people, you can introduce jargon with a little more sensitivity. You're trying to invite them into the environment. "
Of course, technical words still have an important function in science. Shulman's paper is itself heavily loaded with terms such as "metacognition" and "self-schema". "The irony of that is not lost on me," she says. "When it comes to scientific literature, you can't get anything published unless it's full of jargon. Scientists want to speak to other scientists in the most precise way possible. "
