The problem of robocalls has gotten so bad that many people now refuse to pick up calls from numbers they don't know. By next year, half of the calls we receive will be scams (欺诈).We are finally waking up to the severity of the problem by supporting and developing a group of tools, apps and approaches intended to prevent scammers from getting through. Unfortunately, it's too little, too late. By the time these "solutions" (解决方案) become widely available, scammers will have moved onto cleverer means. In the near future, it's not just going to be the number you see on your screen that will be in doubt. Soon you will also question whether the voice you're hearing is actually real.
That's because there are a number of powerful voice manipulation (处理) and automation technologies that are about to become widely available for anyone to use .At this year's I/O Conference ,a company showed a new voice technology able to produce such a convincing human—sounding voice that it was able to speak to a receptionist and book a reservation without detection.
These developments are likely to make our current problems with robocalls much worse. The reason that robocalls are a headache has less to do with amount than precision A decade of data breaches (数据侵入) of personal information has led to a situation where scammers can easily learn your mother's name, and far more. Armed with this knowledge, they're able to carry out individually targeted campaigns to cheat people. This means, for example, that a scammer could call you from what looks to be a familiar number and talk to you using a voice that sounds exactly like your bank teller's, ricking you into "confirming" your address, mother's name, and card number. Scammers follow money, so companies will be the worst hit. A lot of business is still done over the phone, and much of it is based on trust and existing relationships. Voice manipulation technologies may weaken that gradually.
We need to deal with the insecure nature of our telecom networks. Phone carriers and consumers need to work together to find ways of determining and communicating what is real. That might mean either developing a uniform way to mark videos and images, showing when and who they were made by, or abandoning phone calls altogether and moving towards data-based communications—using apps like Face Time or WhatsApp, which can be tied to your identity.
Credibility is hard to earn but easy to lose, and the problem is only going to harder from here on out.
Who cares if people think wrongly that the Internet has had more important influences than the washing machine? Why does it matter that people are more impressed by the most recent changes?
It would not matter if these misjudgments were just a matter of people's opinions. However, they have real impacts, as they result in misguided use of scarce resources.
The fascination with the ICT (Information and Communication Technology) revolution, represented by the Internet, has made some rich countries wrongly conclude that making things is so "yesterday" that they should try to live on ideas. This belief in "post-industrial society" has led those countries to neglect their manufacturing sector (制造业) with negative consequences for their economies.
Even more worryingly, the fascination with the Internet by people in rich countries has moved the international community to worry about the "digital divide" between the rich countries and the poor countries. This has led companies and individuals to donate money to developing countries to buy computer equipment and Internet facilities. The question, however, is whether this is what the developing countries need the most. Perhaps giving money for those less fashionable things such as digging wells, extending electricity networks and making more affordable washing machines would have improved people's lives more than giving every child a laptop computer or setting up Internet centres in rural villages, I am not saying that those things are necessarily more important, but many donators have rushed into fancy programmes without carefully assessing the relative long-term costs and benefits of alternative uses of their money.
In yet another example, a fascination with the new has led people to believe that the recent changes in the technologies of communications and transportation are so revolutionary that now we live in a "borderless world". As a result, in the last twenty years or so, many people have come to believe that whatever change is happening today is the result of great technological progress, going against which will be like trying to turn the clock back. Believing in such a world, many governments have put an end to some of the very necessary regulations on cross-border flows of capital, labour and goods, with poor results.
Understanding technological trends is very important for correctly designing economic policies, both at the national and the international levels, and for making the right career choices at the individual level. However, our fascination with the latest, and our under valuation of what has already become common, can, and has, led us in all sorts of wrong directions.
Would you BET on the future of this man？He is 53 years old. Most of his adult life has been a losing struggle against debt and misfortune. A war injury has made his left hand stop functioning, and he has often been in prison. Driven by heaven-knows-what motives, he determines to write a book.
The book turns out to be one that has appealed to the world for more than 350 years. That former prisoner was Cervantes, and the book was Don Quixote（《堂吉诃德》）. And the story poses an interesting question: why do some people discover new vitality and creativity to the end of their days, while others go to seed long before？
We've all known people who run out of steam before they reach life's halfway mark. I'm not talking about those who fail to get to the top. We can't all get there. I'm talking about people who have stopped learning on growing because they have adopted the fixed attitudes and opinions that all too often come with passing years.
Most of us, in fact, progressively narrow the variety of our lives. We succeed in our field of specialization and then become trapped in it. Nothing surprises us. We lose our sense of wonder. But, if we are willing to learn, the opportunities are everywhere.
The things we learn in maturity seldom involve information and skills. We learn to bear with the things we can't change. We learn to avoid self-pity. We learn that however much we try to please, some people are never going to love us-an idea that troubles at first but is eventually relaxing.
With high motivation and enthusiasm, we can keep on learning. Then we will know how important it is to have meaning in our life. However, we can achieve meaning only if we have made a commitment to something larger than our own little egos（自我）, whether to loved ones, to fellow humans, to work, or to some moral concept.
Many of us equate（视……等同于）"commitment" with such "caring" occupations as teaching and nursing. But doing any ordinary job as well as one can is in itself an admirable commitment. People who work toward such excellence whether they are driving a truck, or running a store-make the world better just by being the kind of people they are. They've learned life's most valuable lesson.
For Western designers, China and its rich culture have long been an inspiration for Western creative.
"It's no secret that China has always been a source(来源)of inspiration for designers," says Amanda Hill, chief creative officer at A+E Networks, a global media company and home to some of the biggest fashion(时尚)shows.
Earlier this year, the China Through A Looking Glass exhibition in New York exhibited 140 pieces of China-inspired fashionable clothing alongside Chinese works of art, with the aim of exploring the influence of Chinese aesthetics(美学)on Western fashion and how China has fueled the fashionable imagination for centuries. The exhibition had record attendance, showing that there is huge interest in Chinese influences.
"China is impossible to overlook," says Hill. "Chinese models are the faces of beauty and fashion campaigns that sell dreams to women all over the world, which means Chinese women are not just consumers of fashion — they are central to its movement. "Of course, only are today's top Western designers being influenced by China-some of the best designers of contemporary fashion are themselves Chinese." Vera Wang, Alexander Wang, Jason Wu are taking on Galiano, Albaz, Marc Jacobs-and beating them hands down in design and sales," adds Hil.
For Hill, it is impossible not to talk about China as the leading player when discussing fashion. "The most famous designers are Chinese, so are the models, and so are the consumers," she says. "China is no longer just another market; in many senses it has become the market. If you talk about fashion today, you are talking about China-its influences, its direction, its breathtaking clothes, and how young designers and models are finally acknowledging that in many ways."
During the rosy years of elementary school(小学), I enjoyed sharing my dolls and jokes, which allowed me to keep my high social status. I was the queen of the playground. Then came my tweens and teens, and mean girls and cool kids. They rose in the ranks not by being friendly but by smoking cigarettes, breaking rules and playing jokes on others, among whom I soon found myself.
Popularity is a well-explored subject in social psychology. Mitch Prinstein, a professor of clinical psychology sorts the popular into two categories: the likable and the status seekers. The likables' plays-well-with-others qualities strengthen schoolyard friendships, jump-start interpersonal skills and, when tapped early, are employed ever after in life and work. Then there's the kind of popularity that appears in adolescence: status born of power and even dishonorable behavior.
Enviable as the cool kids may have seemed, Dr. Prinstein's studies show unpleasant consequences. Those who were highest in status in high school, as well as those least liked in elementary school, are "most likely to engage(从事)in dangerous and risky behavior."
In one study, Dr. Prinstein examined the two types of popularity in 235 adolescents, scoring the least liked, the most liked and the highest in status based on student surveys(调查研究). "We found that the least well-liked teens had become more aggressive over time toward their classmates. But so had those who were high in status. It clearly showed that while likability can lead to healthy adjustment, high status has just the opposite effect on us."
Dr. Prinstein has also found that the qualities that made the neighbors want you on a play date-sharing, kindness, openness — carry over to later years and make you better able to relate and connect with others.
In analyzing his and other research, Dr. Prinstein came to another conclusion: Not only is likability related to positive life outcomes, but it is also responsible for those outcomes, too. "Being liked creates opportunities for learning and for new kinds of life experiences that help somebody gain an advantage," he said.
D
Children as young as ten are becoming dependent on social media for their sense of self-worth, a major study warned.
It found many youngsters(少年）now measure their status by how much public approval they get online, often through "like". Some change their behavior in real life to improve their image on the web.
The report into youngsters aged from 8 to 12 was carried out by Children's Commissioner (专员）Anne Longfield. She said social media firms were exposing children to major emotional risks, with some youngsters starting secondary school ill-equipped to cope with the tremendous pressure they faced online.
Some social apps were popular among the children even though they supposedly require users to be at least 13.The youngsters admitted planning trips around potential photo-opportunities and then messaging friends—and friends of friends — to demand "likes" for their online posts.
The report found that youngsters felt their friendships could be at risk if they did not respond to social media posts quickly, and around the clock.
Children aged 8 to 10 were "starting to feel happy" when others liked their posts. However, those in the 10 to 12 age group were "concerned with how many people like their posts", suggesting a "need" for social recognition that gets stronger the older they become.
Miss Longfield warned that a generation of children risked growing up "worried about their appearance and image as a result of the unrealistic lifestyles they follow on platforms, and increasingly anxious about switching off due to the constant demands of social media.
She said: "Children are using social media with family and friends and to play games when they are in primary school. But what starts as fun usage of apps turns into tremendous pressure in real social media interaction at secondary school."
As their world expanded, she said, children compared themselves to others online in a way that was "hugely damaging in terms of their self-identity, in terms of their confidence, but also in terms of their ability to develop themselves".
Miss Longfield added: "Then there is this push to connect—if you go offline, will you miss something, will you miss out, will you show that you don't care about those people you are following, all of those come together in a huge way at once."
"For children it is very, very difficult to cope with emotionally." The Children's Commissioner for England's study—life in Likes—found that children as young as 8 were using social media platforms largely for play.
However, the research—involving eight groups of 32 children aged 8 to 12—suggested that as they headed toward their teens, they became increasingly anxious online.
By the time they started secondary school—at age 11—children were already far more aware of their image online and felt under huge pressure to ensure their posts were popular, the report found.
However, they still did not know how to cope with mean-spirited jokes, or the sense of incompetence they might feel if they compared themselves to celebrities(名人）or more brilliant friends online. The report said they also faced pressure to respond to messages at all hours of the day—especially at secondary school when more youngsters have mobile phones.
The Children's Commissioner said schools and parents must now do more to prepare children for the emotional minefield(雷区）they faced online. And she said social media companies must also "take more responsibility". They should either monitor their websites better so that children do not sign up too early, or they should adjust their websites to the needs of younger users.
Javed Khan, of children's charity Bamardo's, said: "It's vital that new compulsory age-appropriate relationship and sex education lessons in England should help equip children to deal with the growing demands of social media.
"It's also hugely important for parents to know which apps their children are using."
C
If you want to disturb the car industry, you'd better have a few billion dollars: Mom-and-pop carmakers are unlikely to beat the biggest car companies. But in agriculture, small farmers can get the best of the major players. By connecting directly with customers, and by responding quickly to changes in the markets as well as in the ecosystems(生态系统）, small farmers can keep one step ahead of the big guys. As the co-founder of the National Young Farmers Coalition (NYFC, 美国青年农会）and a family farmer myself. I have a front-row seat to the innovations among small farmers that are transforming the industry.
For example, take the Quick Cut Greens Harvester, a tool developed just a couple of years ago by a young farmer, Jonathan Dysinger, in Tennessee, with a small loan from a local Slow Money group. It enables small-scale farmers to harvest 175 pounds of green vegetables per hour—a huge improvement over harvesting just a few dozen pounds by hand—suddenly making it possible for the little guys to compete with large farms of California. Before the tool came out, small farmers couldn't touch the price per pound offered by California farms. But now, with the combination of a better price point and a generally fresher product, they can stay in business.
The sustainable success of small farmers, though, won't happen without fundamental changes to the industry. One crucial factor is secure access to land. Competition from investors, developers, and established large farmers makes owning one's own land unattainable for many new farmers. From 2004 to 2013, agricultural land values doubled, and they continue to rise in many regions.
Another challenge for more than a million of the most qualified farm workers and managers is a non-existent path to citizenship — the greatest barrier to building a farm of their own. With farmers over the age of 65 outnumbering(多于）farmers younger than 35 by six to one, and with two-thirds of the nation's farmland in need of a new farmer, we must clear the path for talented people willing to grow the nation's food.
There are solutions that could light a path toward a more sustainable and fair farm economy, but farmers can't clumsily put them together before us. We at the NYFC need broad support as we urge Congress to increase farmland conservation, as we push for immigration reform, and as we seek policies that will ensure the success of a diverse and ambitious next generation of farms from all backgrounds. With a new farm bill to be debated in Congress, consumers must take a stand with young farmers.
D
Preparing Cities for Robot Cars
The possibility of self-driving robot cars has often seemed like a futurist's dream, years away from materializing in the real world. Well, the future is apparently now. The California Department of Motor Vehicles began giving permits in April for companies to test truly self-driving cars on public roads. The state also cleared the way for companies to sell or rent out self-driving cars, and for companies to operate driverless taxi services. California, it should be noted, isn't leading the way here. Companies have been testing their vehicles in cities across the country. It's hard to predict when driverless cars will be everywhere on our roads. But however long it takes, the technology has the potential to change our transportation systems and our cities, for better or for worse, depending on how the transformation is regulated.
While much of the debate so far has been focused on the safety of driverless cars(and rightfully so), policymakers also should be talking about how self-driving vehicles can help reduce traffic jams, cut emissions(排放) and offer more convenient, affordable mobility options. The arrival of driverless vehicles is a chance to make sure that those vehicles are environmentally friendly and more shared.
Do we want to copy — or even worsen — the traffic of today with driverless cars? Imagine a future where most adults own individual self-driving vehicles. They tolerate long, slow journeys to and from work on packed highways because they can work, entertain themselves or sleep on the ride, which encourages urban spread. They take their driverless car to an appointment and set the empty vehicle to circle the building to avoid paying for parking. Instead of walking a few blocks to pick up a child or the dry cleaning, they send the self-driving minibus. The convenience even leads fewer people to take public transport — an unwelcome side effect researchers have already found in ride-hailing(叫车) services.
A study from the University of California at Davis suggested that replacing petrol-powered private cars worldwide with electric, self-driving and shared systems could reduce carbon emissions from transportation 80% and cut the cost of transportation infrastructure(基础设施) and operations 40% by 2050. Fewer emissions and cheaper travel sound pretty appealing. The first commercially available driverless cars will almost certainly be fielded by ride-hailing services, considering the cost of self-driving technology as well as liability and maintenance issues(责任与维护问题). But driverless car ownership could increase as the prices drop and more people become comfortable with the technology.
Policymakers should start thinking now about how to make sure the appearance of driverless vehicles doesn't extend the worst aspects of the car-controlled transportation system we have today. The coming technological advancement presents a chance for cities and states to develop transportation systems designed to move more people, and more affordably. The car of the future is coming. We just have to plan for it.
C
As cultural symbols go, the American car is quite young. The Model T Ford was built at the Piquette Plant in Michigan a century ago, with the first rolling off the assembly line（装配线） on September 27, 1908. Only eleven cars were produced the next month. But eventually Henry Ford would build fifteen million of them.
Modern America was born on the road, behind a wheel. The car shaped some of the most lasting aspects of American culture: the roadside diner, the billboard, the motel, even the hamburger. For most of the last century, the car represented what it meant to be American—going forward at high speed to find new worlds. The road novel, the road movie, these are the most typical American ideas, born of abundant petrol, cheap cars and a never-ending interstate highway system, the largest public works project in history.
In 1928 Herbert Hoover imagined an America with "a chicken in every pot and a car in every garage." Since then, this society has moved onward, never looking back, as the car transformed America from a farm-based society into an industrial power.
The cars that drove the American Dream have helped to create a global ecological disaster. In America the demand for oil has grown by 22 percent since 1990.
The problems of excessive（过度的）energy consumption, climate change and population growth have been described in a book by the American writer Thomas L. Friedman. He fears the worst, but hopes for the best.
Friedman points out that the green economy（经济）is a chance to keep American strength. "The ability to design, build and export green technologies for producing clean water, clean air and healthy and abundant food is going to be the currency of power in the new century."
B
Steven Stein likes to follow garbage trucks. His strange habit makes sense when you consider that he's an environmental scientist who studies how to reduce litter, including things that fall off garbage trucks as they drive down the road. What is even more interesting is that one of Stein's jobs is defending an industry behind the plastic shopping bags.
Americans use more than 100 billion thin film plastic bags every year. So many end up in tree branches or along highways that a growing number of cities do not allow them at checkouts(收银台). The bags are prohibited in some 90 cities in California, including Los Angeles. Eyeing these headwinds, plastic-bag makers are hiring scientists like Stein to make the case that their products are not as bad for the planet as most people assume.
Among the bag makers' arguments: many cities with bans still allow shoppers to purchase paper bags, which are easily recycled but require more energy to produce and transport. And while plastic bags may be ugly to look at, they represent a small percentage of all garbage on the ground today.
The industry has also taken aim at the product that has appeared as its replacement: reusable shopping bags. The stronger a reusable bag is, the longer its life and the more plastic-bag use it cancels out. However, longer-lasting reusable bags often require more energy to make. One study found that a cotton bag must be used at least 131 times to be better for the planet than plastic.
Environmentalists don't dispute（质疑） these points. They hope paper bags will be banned someday too and want shoppers to use the same reusable bags for years.
D
We've all been there: in a lift, in line at the bank or on airplane, surrounded by people who are, like us, deeply focused on their smartphones or, worse, struggling with the uncomfortable silence.
What's the problem? It's possible that we all have compromised conversational intelligence. It's more likely that none of us start a conversation because it's awkward and challenging, or we think it's annoying and unnecessary. But the next time you find yourself among strangers, consider that small talk is worth the trouble. Experts say it's an invaluable social practice that results in big benefits.
Dismissing small talk as unimportant is easy, but we can't forget that deep relationships wouldn't even exist if it weren't for casual conversation. Small talk is the grease (润滑剂) for social communication, says Bernardo Carducci, director of the Shyness Research Institute at Indiana University Southeast. "Almost every great love story and each big business deal begins with small talk," he explains. "The key to successful small talk is learning how to connect with others, not just communicate with them."
In a 2014 study, Elizabeth Dunn, associate professor of psychology at UBC, invited people on their way into a coffee shop. One group was asked to seek out an interaction(互动) with its waiter; the other, to speak only when necessary. The results showed that those who chatted with their server reported significantly higher positive feelings and a better coffee shop experience. "It's not that talking to the waiter is better than talking to your husband," says Dunn. "But interactions with peripheral(边缘的) members of our social network matter for our well-being also."
Dunn believes that people who reach out to strangers feel a significantly greater sense of belonging, a bond with others. Carducci believes developing such a sense of belonging starts with small talk. "Small talk is the basis of good manners," he says.
Like a lot of health-care professionals, Dr. Brian Goldman finds it extremely difficult to draw boundaries between his work and personal lives. "There's this view that you should suck it up and do one more thing," says the ER physician and host of CBC's White Coat, Black Art. But that "one more thing" often comes at Goldman's expense.
"You're exhausted and a patient or their family look at you with begging eyes," he says. "So you have this dilemma: say that your shift is over or give until you're totally spent?" Goldman's work stress combined with family tension after his mother was diagnosed with dementia 20 years ago. Caring for her over a decade was difficult, as was dealing with his father's grief. "When someone else is drowning you, you have to grab a life preserver and save yourself," says Goldman.
Setting boundaries isn't just important for busy professionals; everyone can benefit from managing situations that cause undue stress or pain. Here are some tips.
First, "If someone's behavior makes you unhappy — and it could be anything from the way they speak to you to repeatedly failing to stick to their promise — then there's room to set limits," says Patrick Keelan, a Calgary psychologist. We often avoid setting limits because we prioritize the happiness and comfort of others over ours. In order to control this impulse, Goldman suggests framing the development of boundaries as a form of self-kindness. When facing an overwhelming situation like the one he was in with his father, Goldman suggests reflecting on what is making you feel uncomfortable, unhappy or unappreciated. "You can't relate to others or be kind to others if you aren't kind to yourself," he says.
Second, once you've become aware of your needs, setting and maintaining boundaries requires clear verbal communication. There are three obstacles to enforcing boundaries in a relationship: fear, guilt and self-doubt, says psychologist Nicole MaCance. We often fear that if we set limits, the other person will reject us, or we feel bad claiming our needs. Keelan proposes setting ground rules before relationships become tense. Start by cooperatively listing values — like mutual respect, support, and loyalty — and then building the guidelines from these values. If you're struggling to reach a consensus, Keelan recommends engaging a third party, such as a therapist, to help.
Now, if you want a boundary to stick to, you can't enable someone in breaking it. As such, it's crucial to establish consequences for transgressions (越轨). Otherwise, McMance says," you're giving them permission to violate that boundary." If they won't respect your boundaries, you have to do some soul- searching about the value of the relationship. "When you feel bad more than you feel good in this person's presence, and when the relationship is impacting your self-worth and happiness, it's time to reassess," says McCance. Saying no is hard, but she suggests framing it as saying yes to healthier relationships. "We're all better mothers and partners and brothers when we have boundaries."
Don't put it off, do it now!
Why do we spend so much time not doing the work we should do, or putting off small jobs that have piled up to create a big problem? Procrastinating, as putting things off like this is called, is in our character we have naturally since birth; we avoid dull or difficult jobs until it's too late to do anything else.
"We often put things off although we know it will make life more stressful," says Dr. Steel, an authority on the science of motivation. "If these tasks were fun, we'd just do them now. We put off what is difficult or unpleasant, such as the paperwork that needs doing before leaving the office or cleaning the bits of your home that people can't see. But the fact is, the less people procrastinate, the more money they have, the better relationships they have, and the healthier they are." This is obvious when you look at the couples who don't argue about whether anyone has cleaned the kitchen, and the people who simply go for a run instead of endlessly rescheduling it in their heads.
Of course, there are the rest of us, who feel the small jobs piling up around us daily. "We've evolved to respond to the moment, and not to set our sights too far in an uncertain world," Dr. Steel adds. "We are not set up to appreciate long-term rewards, whether it's the benefit of a four-year degree, doing exercise or dieting. We usually feel the cost now and the reward comes much later." According to Dr. Steel, we have two decision-making systems. They are the limbic, which is responsible for the short term, and the prefrontal cortex, which deals with the future. We bounce between long-term goals and short-term temptations, so we need goals that will translate our plans for the limbic system.
Let's take the example of students' writing essays. They should set themselves targets and word counts per day. These are thus turned from seemingly endless tasks into something concrete with measured progress. Dr. Steel recommends such techniques, or "pre-commitments", adding that leaving you a month before the "deadline" makes it more likely a task will be completed. The benefit is that you'll avoid the embarrassment of not following up on something people are expecting you to do—telling everyone you are going to take up jogging makes you more likely to do so.
Overcoming procrastination finally comes down to planning, which, if you're not careful, becomes procrastination in itself. But it is worth making sure you have everything in place. "Successful people don't pretend they don't procrastinate," Dr. Steel says. "People who pretend they have willpower are less successful." Instead, plan for procrastination: make your work environment a temple of productivity by cutting out what stops you paying your attention, so you can really focus on moving forward.
I had a teacher who used to wake up in class by shouting: "The early bird gets the worm!" I say "let him have the worm". I hate food that doesn't stay still, and avoid Japanese restaurants for that very reason. Anyway, I stopped eating worms at the age of three, switching to regular breakfasts of cereal(谷物), to which I would add extra sugar.
Recently I was thinking about early birds and the competitive spirit after receiving a letter from a reader in Malaysia: "My son deliberately throws away marks because he doesn't like to be top of the class. What shall I do?" Give him a round of "applause" for being smart! Actually many children in Asia tend to be the focus by performing better.
Placed into a very competitive class when I was 11, I quickly learned the ideal position was second to last. The top three performers and the very last person are highlighted; the second-to-last contestant is INVISIBLE. And it's an easy position to get—just deliberately underperform at every test. I could do that. I once came second to last in eight straight sports day races. No one suspected anything. I was so invisible that I could have robbed a bank in my street and no one would have noticed.
At the London Olympics a few months ago, badminton pairs from three Asian countries deliberately tried to lost matches to draw good lots in later rounds. It was funny to watch, but they were all thrown out for poor sportsmanship. What they really needed were acting lessons, their moves were so unconvincing. "Oops, I hit the ball in entirely the wrong direction."
The other day, I took the children out and they raced for the car. "I'm first," said one. The second said: "First is worst, second is best." Together they sang at the last one: "And third's the one with a hairy chest."
It struck me that the organizers of sports matches could use this song when people deliberately lost matches. "I lost," the delighted loser will say. The judges could still declare them winners, pointing to a new, optional regulation: "First is worst, second is best, third's the one with a hairy chest."
Few facts about modern life seem more undeniable than how busy everyone seems to be. Across the industrialized world, large numbers of survey respondents tell researchers they're overburdened with work, at the expense of time with family and friends.
But the total time people are working, whether paid or otherwise, has not increased in Europe or North America in recent decades. What's more, the date also show that the people who say they're the busiest generally aren't.
Part of the answer is simple economics. As economies grow, and the incomes of the better-off have risen over time, time has literally become more valuable: Any given hour is worth more, so we experience more pressure to squeeze in more work.
But it's also a result of the kind of work in which many of us are engaged. In the past, farming work was subject to weather limits, white at present people live in an "unlimited world," and there are always more incoming emails, more meetings, more things to read, and digital mobile technology means you have a few more to-do list items.
With time pressure weighing us down, it's hardly surprising that we live with one eye on the clock. But psychological research demonstrates that this time-awareness actually leads to worse performance. So the ironic consequence of the "busy feeling" is that we could handle to-do list less well than if we weren't so rushed.
Arguable worst of all, the feeling of rush spreads to affect our leisure time, so that even when life finally does permit an hour or two for recovery, we end up feeling that leisure time should be spent "productively," too.
If there's a solution to the busyness epidemic(流行病), other than the universal 21-hour workweek, it may lie in clearly realizing just how reasonable our attitudes have become. Historically, the ultimate symbol of wealth, achievement and social superiority was the freedom not to work. Now, it's busyness that has become the indicator of high status. "The best-off in our society are often very busy, and have to be," says Gershunny. "You ask me, am I busy, and I tell you: "Yes, of course I'm busy because I'm an important person!"
Too often, we measure our worth not by the results we achieve, but by how much of our time we spend. We live crazy lives, at least in part, because it makes us feel good about ourselves.
